A simple alphabetic treatment or a complex set of uniquely distinctive images—your logo should tell your story in a single, unified moment designed to create visual recall. It may be your company name in a wonderfully appropriate typeface or it may be a memorable icon, but whatever it is it should separate you from your competition and elevate you to a higher level. GDArtworks takes great pains to research your competition and learn about who you really are before designing a logo, and the result is usually exactly who you wish to be in the minds and hearts of your market.